The Trade Desk, the leading global and independent advertising technology platform, in the second quarter of 2022, totaled revenues of $377 million. With the growth of + 35% compared to the same period of 2021. Behind the name of this company is the story of Jeff Green.
Green left Microsoft to start The Trade Desk in 2009, after selling a previous company to Microsoft. He then went public, 7 years later, with his online advertising company.
He was one of the first advertisers on Facebook’s ad platform and now specializes in social, mobile, and video advertising. Green owns approximately 11% of The Trade Desk’s shares.
His takeover could not have happened if he hadn’t had the courage to abandon Microsoft. To take a leap into the dark … confident in his idea.
This gives us a key principle to face life especially if you want to live happily and achieve lesser to greater goals.
Read on and I’ll explain what I’m talking about. You too can learn a great lesson that will make you grow as a person. If you just apply what he tells you, you will improve everything you do in your life tenfold.
Jeff Green is a native of Nebraska and graduated with a BS in computer science from the University of Nebraska-Lincoln in 1992. He worked for several software companies, including Microsoft, before founding The Trade Desk in 2009.
Green worked at Microsoft from 1992to 2000, as a programmer and then as a product manager.
In 2000, he founded his first company, Reply Solutions, a company specializing in software for managing online advertising campaigns.
In 2007, Green sold Reply Solutions to Microsoft for an undisclosed amount.
According to Green, the digital advertising industry was still under development in 2009 and there were few options for advertisers who wanted to invest in this sector.
So he decided to create The Trade Desk, a programmatic advertising platform that would allow advertisers to efficiently buy advertising space on the Internet.
The Trade Desk has grown rapidly and has entered into partnerships with leading companies in the sector, including Facebook, Google, and Yahoo.
In 2016, Green led The Trade Desk to go public (NASDAQ: TTD). Today, The Trade Desk is one of the world’s leading programmatic advertising companies.
Green attributed The Trade Desk’s success to its vision and ability to be a pioneer in the field of programmatic advertising. He also stressed the importance of having a strong and cohesive team that shares the same vision.
The Trade Desk has grown rapidly in recent years and has established itself as one of the world’s leading programmatic advertising platforms. Green believes that the future of advertising is programmatic and that The Trade Desk is well positioned to take advantage of this trend.
Programmatic is a term used to describe buying and selling advertising space on the Internet automatically, based on the advertiser’s goals.
Programmatic advertising allows advertisers to buy advertising space on the Internet more efficiently. Ads are displayed only to users who are most likely to be interested in the product or service being offered.
Programmatic ads can be targeted based on a variety of factors, such as users’ online behavior, geo-location, and other demographics.
Focusing on this new way of communicating, The Trade Desk has become one of the leading programmatic advertising companies worldwide.
“In the second quarter we achieved an exceptional result growing 35% compared to a year ago, significantly exceeding the worldwide growth of programmatic advertising,” said recently Jeff Green, co-founder and CEO of The Trade Desk.
“Many other leading global brands are signing new agreements or expanding existing ones with The Trade Desk, this means innovation and value that our platform returns with respect to the limitations of walled gardens we are confident that this trend will allow us to gain shares and market in every context.
“In parallel, we continue to invest to drive future growth in strategic areas such as identity, connected TV, retail media, and supply chain optimization. In each of these areas, we have partnered with some of the world’s leading publishers, broadcasters, retailers, and technology partners.”
Every person who is successful as a businessman, in politics, in love, in their career. and in all other pursuits decides that his life isn’t the only thing he has to achieve.
It is only a part, and you can live happily even without what you strongly desire.
Those who think like this, like Green, are ready to lose everything without frustration.
Thanks to this attitude, he was able to let go of his job, a very important job … a passage without which today he would not be what he is.
But he did not stop at his successes: he continued to act, seek, and invest in something new.
There are other aspects that we can emphasize about him.
Jeff Green is a successful man because:
– He knew how to seize the opportunity when he showed up;
– He did not stop at his initial success but continued to invest and look for new opportunities.
– He was always willing to risk everything to get what he wanted.
All this is based on the ability to do things with the awareness that you could lose everything at any moment.
This is a mindset we can all develop that will allow us to have the same attitude as Green towards our lives.
What can we do to develop this quality:
Focus on other aspects of life, friends, sports, family, and passions.
Be grateful for what you have, even if it’s not exactly what you wanted. Learn to appreciate every moment of your life, even the negative ones. They will make you stronger. Always respect yourself, even if others don’t.
Don’t be afraid to take risks. Life is a challenge. Only those who dare can find new opportunities.
Accept the fact that every decision involves risks. You cannot be sure of anything.
Don’t be afraid to fail. If you don’t try, you’ll never do anything great. Learn from mistakes. Each mistake will teach you something new about yourself and the world around you.
Be willing to change. Life is in constant motion. To keep up you will need to be willing to change too.
Developing this mindset will allow us to have the same attitude as Green towards our lives. It will help us to face every situation with the right mindset.
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