He Was A Model Entrepreneur At Apple Who Quit To Become A Digital Marketer. Today, He Is A Manager, Author, And Entrepreneur


He Was A Model Entrepreneur At Apple

A person with a certain variety of interests and great skills has succeeded in the difficult task of achieving success in almost everything he has tried. From start-up to computerization, writing, marketing, and as a manager. This is Guy Kawasaki.


Yet there was a time when he had to fly into the void. In uncertainty. But he succeeded. He was one of the 1% of the population.


How he did it, you will find out later in this article. I will devote a section to Guy’s mental attitude. A lesson we could all learn from him.


Despite his many talents, he was never a child prodigy. In his autobiography entitled “The Art of Possibility,” he tells his story. Teaching us something important, “Success does not depend on who we are but on what we do.”




Guy Kawasaki was born to Japanese parents on August 30, 1954, in Honolulu, Hawaii. His father was a dentist, and his mother was a music teacher.


From an early age, his parents encouraged him to play the piano and drums.


During his high school years, he was very involved in sports, especially swimming.


In 1972 he enrolled at Stanford University, where he studied Anthropology (Cultural Anthropology).


He graduated in 1976 and later began attending UCLA for a Ph.D. in Sociology. But after a year, he dropped out of school to pursue a career in business.




His first real experience in the business world came from working for the government of the United States of America as an analyst at the intelligence agency, the CIA.


After a few years, in 1980, he started working for a startup that dealt with technology applied to medicine, Ambrotose Life Sciences.


He worked at Apple in 1983 and joined Apple as Chief Evangelist, which is the person responsible for the diffusion and promotion of the Macintosh.


In this role, he worked closely with Steve Jobs and his team.


It was Mike Boich, his roommate at Stanford, who had offered him the job at Apple.


In 1987, Guy decides to change again: he is called to direct ACIUS, a software house specialized in developing and producing an Apple program for databases.


It didn’t last long: he abandoned the ACIUS guide (in the meantime, the software produced by the developer house had become one of the most used databases by Apple users) to devote himself to a career as a lecturer and columnist.



He Was A Model Entrepreneur At Apple

In 1992, he published his first book, “The Macintosh Way”, in which he tells his experience within Apple. Shortly after, in 1995, it was the turn of “Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services.”


In 1997, he founded, a venture capital company that dealt with investments and consultancy for technology startups.


The following year he founded Truemors, a website dedicated to rumors and unofficial news about the world of technology.


In 2003, he left to devote himself to the new adventure of Chief Evangelist of Canva, an Australian company that deals with graphic design.


In 2012, he was named “Honorary Degree of Doctor of Letters” by RMIT University, and in 2014, he also became Angel Investor.


He strongly believes in the power of words and the power of writing as a tool to convince and persuade others.


His second book, “The Art of Possibility,” is a guide to making one’s dreams come true. In this book, Guy teaches us that the real magic lies not in technology but in the ability to use words to convince others and make them act.


“Innovating means creating something new and different that has value for the market.”


This is Guy Kawasaki’s definition of the concept of innovation.


For him, innovating does not only mean creating something new but also different that has value for the market.


Innovating means creating something new that is useful and meets people’s needs.


According to Kawasaki, the key to innovation lies in the ability to see things from a different point of view and to find new solutions to problems.


“Innovation is not just technology. It is also culture.”


Guy Kawasaki strongly believes in the importance of culture in innovation.


According to him, innovation cannot occur without an adequate corporate culture that supports and promotes it.


To create a climate conducive to innovation, it is necessary that all members of the company are involved and that there is a strong motivation on the part of all.


Guy also had an experience with Google. So much for not missing anything! In 2013, he was called by Google to support the CEO of Motorola in an attempt to revive the fortunes of the US House in the challenge to Apple and Samsung.



He Was A Model Entrepreneur At Apple

In his book “The Art of the Start 2.0,” Guy Kawasaki teaches us that precariousness is one of the fundamental principles of entrepreneurship.


We must not be afraid to dare and to get involved, even if there is a risk of failure.


The important thing is to never stop and keep fighting to achieve your goals.


“Success is not a destination. It is a journey.”


But most of all, we are often destined and programmed to bring out the best of our qualities when we are cornered.


Here then, the precariousness becomes a cornerstone of his success:


“The secret of life does not lie in avoiding storms, but in learning to dance in the rain.”


Guy Kawasaki is an eclectic entrepreneur. He is one of those characters who made their ability to reinvent themselves a real trademark.


He has changed jobs and sectors several times, founded and co-founded several companies, written several successful books, and been a consultant for some of the most important companies in the world.


Guy Kawasaki is a real institution in the world of entrepreneurship and innovation, and his history is a real example to follow for anyone who wants to undertake this difficult but fascinating adventure.


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