There are over 3.6 billion users on social media. They are now the most effective channel to connect with your audience and generate conversions for your business.
However, the sheer number of users, the continual expansion, and the growing complexity of the various social media platforms make it all a challenge. It is not easy to emerge and become an influencer or to get noticed for your business.
– You have to keep up with the latest trends, manage consumer expectations, select the right strategy, decide what content to create, and keep track of how these factors influence the behavior of the public.
That’s a lot of work to handle, even for an experienced marketing team. This is where artificial intelligence (AI) comes in and helps you streamline your company’s social media marketing efforts.
If you want to compete with the algorithms of social networks you have to equip yourself with the same technology.
THE BENEFITS OF USING AI IN SOCIAL MEDIA
Merging AI into your social media marketing efforts can have many positive effects on your business, such as:
– Enhanced User Experience
– Valuable Insights into Campaign Performance
– Reduction of Marketing Spend
– Process Faster
– Increase ROI
This short list specifically introduces why you want to include this technology to manage your social media account, be it Facebook, Instagram, TikTok, or Snapchat.
Now, here are some strategies
1 – DASH HUDSON: TO IMPROVE YOUR VISUAL CONTENT STRATEGY
For marketers who work in the fashion, design, and art sectors, it is essential to give the right importance to visual content.
Dash Hudson’s visual marketing platform allows users to gain insight into what works for their audience and which types of content generate the most engagement.
The company also offers a content planning tool that can be used to schedule posts on Instagram Stories and on the feed, so that you have an overview of the strategy and never lose sight of the objectives.
2 – SOCIAL PIXIE TO CREATE ATTRACTIVE GRAPHICS AND VIDEOS
As a marketer, you already know how important it is to use images and videos on social media. Visual content is the best way to capture the attention of the public and generate engagement.
Social Pixie is a tool that allows users to create eye-catching graphics and videos for social media in minutes, without having to use Photoshop or other complex design programs.
Social Pixie’s artificial intelligence allows users to automatically generate a library of customized content based on their needs, which can then be used to power their social channels.
3 – BUFFER AND HOOTSUITE: TO OPTIMIZE THE DISTRIBUTION OF CONTENT
Buffer and Hootsuite are both very popular social media scheduling tools, allowing users to schedule posts in order to optimize content delivery.
However, both tools have recently introduced AI-powered capabilities to enable users to gain more insight into their campaigns and improve their performance.
For example, Buffer Analyze uses AI to track campaign data and provide users with customized reports that can be used to improve their marketing efforts.
Similarly, Hootsuite Insights uses AI to track post sentiment and generate reports that allow users to understand how audiences are reacting to content shared on social media.
4 – SMARTSHEET FOR SOCIAL MEDIA PLANNING
Smartsheet is a cloud-based task management tool that allows users to plan, manage and monitor their projects efficiently.
The platform allows users to create editorial plans for social media, so they can easily schedule content and make sure everything is under control.
Smartsheet also allows users to get detailed reports on the performance of social media campaigns, so they can understand what is working and what is not.
5 – COMPETITION ANALYSIS AND SOCIAL LISTENING
What is social listening?
Social listening is the process of monitoring and analyzing social media conversations in order to understand the opinions, feelings, and intentions of consumers.
This activity allows marketers to gain valuable insights into their campaigns and how they could be improved.
Additionally, social listening can be used to identify new marketing opportunities and launch products and services that meet consumer needs.
Social listening is a fundamental process for the success of social media campaigns, as it allows marketers to get an overview of the situation and make strategic decisions based on what is being said on social media.
For example, you can use AI tools like Sendible, Brand24, and Mention to track mentions of your company, as well as specific hashtags and keywords that relate to you on social media.
These tools are able to monitor the web in real-time and generate reports that allow users to understand what is being said about their company, products, and services.
Furthermore, these tools offer users the ability to monitor competitors and identify marketing opportunities that can be exploited to improve their campaigns.
6 – SUMO SOCIAL MEDIA MONITORING TOOLS
Sumo is a social media monitoring software that allows users to monitor social media conversations in real-time.
The platform allows users to track mentions, hashtags, and keywords specific to their company, as well as competitors.
Additionally, Sumo generates reports that allow users to understand what is being said about their social media campaigns and how they could be improved.
7 – COMBINING AI WITH INCREASED RELATION
VR can allow you to create more immersive and unique digital experiences for your audience.
Additionally, VR can be used to create unique and engaging marketing experiences that can help improve campaign performance.
For example, you can use augmented reality tools like HTC Vive, Oculus Rift, and Samsung GearVR to create virtual reality experiences for your audience.
These tools allow users to immerse themselves in immersive and interactive 3D environments that can be used to promote your products and services.
Additionally, VR can be used to create unique marketing experiences that can help improve campaign performance.
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